Africa’s Global Bank, United Bank for Africa (UBA) Plc, recently held another inspiring edition of its flagship UBA Business Series at the Tony Elumelu Amphitheatre, UBA Head Office, Marina, Lagos. Themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” the session convened some of Africa’s leading digital creators to share insights on building impactful and engaged online communities.
Welcoming participants, Kayode Olubiyi, UBA’s group head, digital banking, reaffirmed the bank’s dedication to empowering African entrepreneurs through knowledge-sharing and capacity-building initiatives. He noted that the quarterly Business Series remains a vital platform for fostering innovation and entrepreneurial growth in the digital economy.
Delivering the keynote address, Lampe Omoyele, managing director/CEO at Nitro 121, emphasised that impactful content must go beyond trends to deliver value, purpose, and agility. He urged creators to build clear personal brands and maintain Africa’s Global Bank, United Bank for Africa (UBA) Plc, recently held another inspiring edition of its flagship UBA Business Series at the Tony Elumelu Amphitheatre, UBA Head Office, Marina, Lagos. Themed “Content that Converts: Building Influence and Driving Growth Through Strategic Marketing,” the session convened some of Africa’s leading digital creators to share insights on building impactful and engaged online communities.
Welcoming participants, Kayode Olubiyi, UBA’s group head, digital banking, reaffirmed the bank’s dedication to empowering African entrepreneurs through knowledge-sharing and capacity-building initiatives. He noted that the quarterly Business Series remains a vital platform for fostering innovation and entrepreneurial growth in the digital economy.
Delivering the keynote address, Lampe Omoyele, managing director/CEO at Nitro 121, emphasised that impactful content must go beyond trends to deliver value, purpose, and agility. He urged creators to build clear personal brands and maintain authenticity and consistency.
The event’s panel session featured notable creators, including Elozonam Ogbolu, Chinonso Egemba (Aproko Doctor), Catherine Kamau, Nasiru Lawal (Nasboi), and Enioluwa Adeoluwa, who moderated the discussion.
The panellists shared valuable insights on content creation, personal branding, and sustainable growth. Nasiru Lawal (Nasboi) emphasised the importance of continuous personal and professional development, urging young creators to grow consistently before seeking recognition or profit. Elozonam Ogbolu highlighted storytelling as an essential tool for audience engagement and advised brands to build long-term partnerships with creators for better results. Chinonso Egemba (Aproko Doctor) encouraged creators to treat content creation as a structured business to ensure longevity and avoid burnout, while Catherine Kamau reminded creators to stay grounded, maintain real-life connections, and find balance amidst fame and digital influence.
The discussion underscored authenticity, originality, and community connection as pillars of successful content creation. The creators collectively advised upcoming influencers to prioritize building a unique personal brand over pursuing immediate financial rewards.
Closing the event, Alero Ladipo, UBA’s group head of marketing and corporate communications, commended the panellists and reaffirmed UBA’s commitment to empowering individuals and businesses through impactful initiatives that contribute to broader economic growth.
