Interswitch Executive Cherry Eromosele Earns Global B2B Marketing Recognition for Third Time

Dr. Cherry Eromosele, Executive Vice President, Group Marketing and Communications at Interswitch, one of Africa’s leading integrated payments and digital commerce companies, has been recognised among the Global B2B CMO 100 for 2026, marking her third appearance on the prestigious international list after previous honours in 2021 and 2022.

The Global B2B CMO 100 recognises outstanding marketing executives who are redefining business growth, brand leadership, customer engagement, and innovation across the global business-to-business landscape. Eromosele’s latest recognition underscores her consistent record of strategic leadership while highlighting the growing influence of African marketing professionals on the global stage.

As Executive Vice President of Group Marketing and Communications, Eromosele has been instrumental in advancing Interswitch’s corporate reputation, strengthening its brand equity, and driving integrated marketing and communications strategies that support the company’s expansion across Africa. Under her leadership, the marketing function has evolved into a strategic business enabler, contributing to sustainable growth, stronger stakeholder confidence, deeper customer engagement, and reinforcing Interswitch’s position as one of Africa’s leading technology companies.

Reacting to the recognition, Dr. Eromosele expressed gratitude for the honour, describing it as a reflection of the collective efforts of the teams she has worked with throughout her career.

“I am deeply honoured to receive this recognition once again. While it is personally gratifying, I see it as a celebration of the remarkable teams I have had the privilege to work alongside and the shared purpose that drives everything we do at Interswitch,” she said.

She noted that marketing has evolved beyond brand promotion to become a critical driver of business strategy, customer experience, and long-term value creation.

“Marketing today is no longer simply about building brands; it is about shaping business strategy, creating meaningful customer experiences and generating sustainable value. As Africa’s digital economy continues to evolve, I believe marketing will play an even greater role in building trust, accelerating innovation and connecting businesses more meaningfully with the people they serve. I remain grateful for the opportunity to contribute to that journey,” she added.

Her remarks reflect the changing role of marketing within today’s technology-driven business environment, where strategic communications have become increasingly important in building customer trust, enhancing corporate reputation, and driving sustainable business performance.

For more than two decades, Interswitch has remained at the forefront of Africa’s digital transformation, providing innovative payment infrastructure and technology solutions that facilitate commerce, expand financial inclusion, and enable seamless digital transactions across the continent. As the company continues to strengthen its presence in multiple African markets, strategic brand leadership remains central to communicating its vision, fostering stakeholder confidence, and supporting long-term growth.

Beyond celebrating Dr. Eromosele’s personal achievement, the recognition also highlights the growing global impact of African business leaders whose innovation, expertise, and strategic vision continue to shape the future of the international marketing profession. It further reflects Interswitch’s commitment to developing world-class leadership and sustaining a culture of excellence that continues to earn recognition on the global stage.