Picnews
Seven-Up Bottling Company (SBC) is set to once again participate in the Access Bank Lagos City Marathon, with Aquafina headlining as the company’s lead brand at the 11th edition scheduled for February 14, 2026.
Since the marathon’s inception in 2016, SBC has remained a consistent partner, contributing to the evolution of the event into one of West Africa’s most prominent sporting fixtures. The partnership has continually provided a platform to encourage fitness, endurance, and healthy living.
At the 2026 edition, Aquafina anchors SBC’s activation under the campaign theme, “Run am with your Padi,” reinforcing the brand’s positioning as a trusted hydration partner while emphasising the importance of support and companionship in endurance pursuits.
The company noted that Aquafina’s lead role this year builds on its long-standing association with the marathon and further underscores its alignment with health and wellness values.
Speaking on the event, Funso Elubeku, Assistant General Manager at Seven-Up Bottling Company, described the marathon as a symbol of resilience and community—values the company seeks to promote through its brands. He also highlighted hydration as a vital factor in achieving optimal performance for runners.
To boost participant engagement, SBC announced that the first ten groups to complete the 10-kilometre race will each receive a ₦1 million cash reward, an initiative designed to recognise effort and encourage wider participation.
In addition to Aquafina, the company will also showcase 7Up and Supa Komando, sustaining its multi-brand presence at the marathon.
As the Access Bank Lagos City Marathon marks its 11th anniversary, Seven-Up Bottling Company reaffirmed its commitment to supporting initiatives that promote fitness and wellness across Nigeria.
