Abayomi Susan
Tailored for Nigeria’s affluent customers, Visa Signature delivers premium travel, lifestyle, and merchant benefits through Visa’s extensive global network.
FirstBank of Nigeria Limited, in collaboration with Visa, has unveiled Visa Signature, a premium payment card created to meet the needs of Nigeria’s high-net-worth and globally mobile customers. The card offers access to exclusive lifestyle privileges, international travel benefits, and curated merchant offers through Visa’s worldwide acceptance network, providing a payment solution tailored to the lifestyle of affluent Nigerians.
Visa Signature is designed for senior executives, entrepreneurs, and frequent international travellers seeking elevated financial experiences. Through Visa Global Benefits and Visa Destination Offers, cardholders enjoy access to premium experiences, priority services, and preferential deals across a wide network of partner merchants, hotels, airlines, and destinations worldwide. The card also supports seamless local and international transactions, ensuring convenient payments whether customers are in Lagos, London, or Dubai.
Speaking on the launch, Chuma Ezirim, Group Executive, eBusiness & Retail Products at FirstBank, said: “At FirstBank, we remain committed to delivering financial solutions that align with the evolving lifestyles of our customers. Our premium customers value experiences that match their global aspirations. Visa Signature has been designed to provide exclusive access, international connectivity, and lifestyle privileges that enable our customers to enjoy limitless possibilities. We will continue to create value while strengthening our position as the bank of first choice for Nigerians both locally and internationally.”
Commenting on the partnership, Andrew Uaboi, Vice President and Cluster Head, West Africa at Visa, said: “Nigeria’s affluent consumers are among the continent’s most active and globally connected spenders. Visa Signature is designed to meet their expectations with exceptional benefits and broad global acceptance. We are pleased to partner with FirstBank to introduce this offering to the Nigerian market.”
The launch represents another strategic milestone in FirstBank’s efforts to strengthen its premium banking offerings. The bank’s existing Visa card portfolio already supports millions of Nigerians through products such as Visa Infinite, Visa Gold, Naira Credit, and Visa Prepaid cards, catering to retail payments, online transactions, and cross-border commerce. With Visa Signature, FirstBank is introducing a dedicated premium tier tailored specifically to affluent customers and their unique lifestyle needs.
Visa Signature is available to eligible FirstBank customers nationwide. Interested customers can visit any FirstBank branch or speak with their relationship manager for more information and application details.
First Bank of Nigeria Limited, in partnership with Visa, has announced the launch of Visa Signature, a premium card offering designed for Nigeria’s affluent segment. The card unlocks an exclusive portfolio of lifestyle benefits, global travel privileges, and curated merchant offers through Visa’s worldwide acceptance network, giving high-spending Nigerians a product built around how they live.
Visa Signature targets Nigeria’s top executives, business owners, and frequent international travelers who expect more from their financial products. Through Visa Global benefits and Visa Destination offers, cardholders gain access to preferential rates, premium experiences, and priority services across hundreds of partner merchants, hotels, airlines, and destinations around the world. The card supports both domestic and cross-border transactions, ensuring seamless payment experiences whether cardholders are in Lagos, London, or Dubai.
Commenting on FirstBank’s ambition for its premium cardholders, Chuma Ezirim, Group Executive, eBusiness & Retail Products, FirstBank, said: “At FirstBank, we are dedicated to creating financial solutions that reflect the evolving lifestyles of our customers. We understand that our premium customers aspire to experiences that reflect their global outlook. Visa Signature is crafted to meet those expectations, offering access to exclusive experiences, global connectivity, and lifestyle privileges that empower our customers to live without boundaries. We remain focused on creating value and reinforcing our position as the partner of first choice for Nigerians at home and abroad.”
Highlighting the strategic importance of the FirstBank partnership, Andrew Uaboi, Vice President and Cluster Head, West Africa, Visa, noted: “Nigeria’s affluent consumers are among the most active and globally connected spenders on the continent. Visa Signature is designed to serve that profile with the depth of benefits and the breadth of acceptance they deserve. We are delighted to work with FirstBank in making this available to the Nigerian market.”
The launch marks a strategic step for FirstBank in deepening its premium product offering. FirstBank’s existing Visa portfolio already serves millions of Nigerians across everyday retail, cross-border commerce, and online transactions through Visa Infinite, Visa Gold, Naira Credit, and Visa Prepaid cards. Visa Signature adds a dedicated tier for the affluent segment, giving this customer group the recognition and privileges their spending profile demands.
Visa Signature is available to eligible FirstBank customers. Interested customers can visit any FirstBank branch nationwide or contact their dedicated relationship manager to apply.
