Abayomi Susan
More than 60,000 pupils across 100 primary schools in Lagos State collected over one million used MILO wrappers through the MILO Elevate Recycling Initiative, organised in commemoration of World Environment Day 2026.
The initiative combined sustainability education with a school-based recycling competition, during which pupils not only collected used wrappers but also received training on responsible waste management, as well as practical lessons on recycling and circular economy principles.
For over 26 years, MILO has supported youth development through grassroots sports programmes. Through the Elevate Recycling Initiative, the brand is further strengthening its commitment to developing future leaders by fostering environmental awareness and sustainable habits alongside sporting values.
Speaking at the awards ceremony held to mark World Environment Day, Gilbert Tweneboah-Koduah, Category Manager, MILO, Nestlé Nigeria Plc, said the initiative reflects the brand’s commitment to nurturing children through values, habits, and mindsets that enable them to make meaningful contributions to society.
He added that the programme is designed to help children understand the environmental impact of everyday actions, noting that just as MILO has inspired generations of sporting excellence, it is also contributing to the development of future climate-conscious leaders.
Also speaking, Stephen Avoseh, Deputy Director of the Lagos State Universal Basic Education Board (SUBEB), stated that implementing the initiative through schools helps instil environmental responsibility in pupils while extending the message to families and communities, thereby strengthening long-term awareness and behavioural change.
The programme also demonstrated noticeable behavioural impact among participating pupils. One beneficiary, Treasure John, noted that the initiative deepened her understanding of how improper waste disposal contributes to pollution and flooding, while encouraging her to adopt more responsible environmental practices.
In a practical display of innovation and recycling, Rotaract District 9112 led an upcycling project that converted the collected wrappers into 1,013 items, including school bags, lunch bags, and pencil cases. These items were subsequently distributed to participating schools and awarded to outstanding pupils.
The success of the MILO Elevate Recycling Initiative highlights the brand’s commitment to advancing environmental education and promoting responsible waste management among children and communities, thereby supporting the development of a circular economy. It also aligns with Nestlé Nigeria’s broader sustainability agenda aimed at fostering awareness, values, and behaviours that contribute to a cleaner and more sustainable future.
