Susan Abayomi
Rite Foods Limited has rewarded 652 retailers across four regions with cash prizes and household appliances worth millions of naira following the successful completion of its Awoof Retail Flap Promo.
The promotion, which ran from March to June 2026, transformed flaps collected from eligible mega cartons of participating Rite Foods products, including Rite Spicy Beef Sausage, into opportunities for retailers to win valuable rewards.
At the end of the promotion, a total of 259,306 flaps had been redeemed by participating retailers, resulting in 652 prizes distributed across Port Harcourt, Benin, Lagos and the South-West.
The rewards comprised electric kettles, blenders, microwaves, rechargeable fans, gas cookers, freezers, washing machines and 1.5HP inverter air conditioners. Six retailers emerged as cash prize winners, receiving ₦1 million each, bringing the total cash prize to ₦6 million, while 646 other retailers received various household appliances.
The initiative was designed to provide retailers with a simple opportunity to benefit from their everyday business activities. Retailers who sold eligible Rite Foods products from participating mega cartons were able to collect the flaps attached to the cartons and redeem them for rewards.
Speaking on the initiative, the National Sales Manager, Bakery & Modern Trade, Rite Foods Limited, Mr. Rotimi Okunola, said the promotion was introduced to appreciate retailers for their role in ensuring that the company’s products remain available to consumers across the country.
“Our retailers are an important part of our journey to consumers. Every day, they put in the work to make our products available where people shop and buy. The Awoof Promo was our way of recognising that effort and giving something back to the people who help keep our brands within reach,” Okunola said.
Benin recorded the highest number of prizes with 251, followed by Port Harcourt with 245, the South-West with 84, and Lagos with 72.
Rite Foods confirmed that all 652 prizes have now been presented to winners across the four regions.
For Rite Foods, the Awoof Retail Flap Promo was more than a prize campaign. It provided a straightforward way of putting value back into the hands of the retailers who keep products such as Rite Spicy Beef Sausage moving from cartons to shops, and from shops to consumers, one flap at a time.
