Abayomi Susan
Promasidor Nigeria, a prominent fast-moving consumer goods (FMCG) company in the country, is observing the International Day of Families with a renewed call for enhanced support systems that advance child well-being and help reduce inequalities affecting households nationwide.
Commemorated annually on May 15, this year’s theme—“Families, Inequalities and Child Wellbeing”—underscores the pressing need to address disparities in access to nutrition, education, care, and opportunity, all of which continue to shape the futures of millions of children.
For Promasidor Nigeria, the commitment goes beyond awareness, reflecting its ongoing mission to nourish families and strengthen the structures that enable them to flourish.
Commenting on the day’s significance, the Chief Executive Officer, François Gillet, stressed that investing in families is a pathway to national development. “Families are the foundation of every society, and the well-being of children reflects the strength of that foundation. Tackling inequalities that restrict access to proper nutrition and care is not only important but essential for sustainable development,” he stated.
He added that Promasidor’s core mission has consistently focused on making quality nutrition accessible to everyday households, especially amid economic pressures affecting family welfare.
Across Nigeria, Promasidor brands—including Cowbell, Loya Milk, Onga, Top Tea, Kremela, Twisco, and Miksi—continue to support daily nourishment in millions of homes, contributing to healthier families and communities.
Beyond its product portfolio, the company remains dedicated to initiatives that generate sustainable impact. Its Ikun Dairy Farm in Ekiti State promotes local economic inclusion, while education-focused programmes create opportunities that empower young Nigerians.
According to the company, improving child well-being requires more than good intentions; it demands sustained investment in systems that reinforce families and ensure equal opportunities for children to thrive.
As the world observes the International Day of Families, Promasidor Nigeria reiterates the importance of closing inequality gaps and building environments where children can grow up healthier, stronger, and more empowered. For the company, the message remains clear: when families thrive, children flourish, and society progresses.
