Abayomi Susan
MILO, one of Nigeria’s leading malt and cocoa beverage brands, has launched its MILO Text & Win Promotion, a nationwide consumer reward campaign aimed at appreciating loyal customers with millions of prizes while celebrating the enduring trust Nigerians have placed in the brand over the years.
The promotion, which runs from July to September 2026, is expected to reward more than two million consumers with a wide range of prizes, including airtime, cash rewards and six brand-new vehicles. Five winners will emerge through the bi-weekly draws, while one lucky participant will drive home the grand prize—a brand-new family SUV.
Participation is straightforward. Consumers are required to purchase a MILO 20g promotional sachet, reveal the unique code inside the pack and either dial *80114# or scan the QR code printed on the back of the sachet for a chance to win.
Speaking at the launch, Gilbert Tweneboah-Koduah, Category Lead, MILO, Nestlé Nigeria, said the initiative reflects the brand’s appreciation for the unwavering loyalty and confidence of Nigerian families.
According to him, MILO has remained a trusted household name for generations, becoming an integral part of the daily lives of millions of families across the country.
“The trust and loyalty of Nigerian families have been at the heart of MILO’s journey in Nigeria for generations. Through the MILO Text & Win Promotion, we are celebrating that enduring relationship and expressing our sincere appreciation to the millions of consumers who continue to choose MILO every day,” he said.
Also speaking, Boladale Odunlami, Commercial Director, Nestlé Nigeria, said beyond rewarding consumers, the campaign is expected to stimulate business growth across the company’s distribution and trade partner network.
She noted that Nestlé has ensured the widespread availability of the promotional MILO sachets across the country, providing consumers in every part of Nigeria with equal access to participate in the promotion.
To reinforce transparency and consumer confidence, Dr. Olubunmi Otti, Zonal Coordinator of the Federal Competition and Consumer Protection Commission (FCCPC), South-West Zonal Office, Lagos, assured Nigerians that the Commission is providing regulatory oversight to ensure the promotion is conducted fairly and in compliance with existing consumer protection regulations.
She encouraged consumers to participate confidently, adding that the FCCPC will continue to monitor the promotion to ensure winners receive all prizes as promised.
The event concluded with the official unveiling of the special MILO promotional sachets and a showcase of the grand prize vehicles. Representatives of Elizade Motors also conducted guests on an exclusive tour of the SUVs, highlighting their key features and the premium driving experience awaiting the eventual grand prize winners.
Over the years, MILO has remained committed to empowering young Nigerians and supporting community development through initiatives that promote youth empowerment, active lifestyles and environmental sustainability. Flagship programmes such as the MILO School Basketball Championship, MILO Building Champions, and the MILO Elevate Recycling Initiative continue to make a lasting impact on communities across the country, reinforcing the brand’s commitment to creating shared value beyond nutrition.
