Abayomi Susan
As Nigeria celebrates its 66th Independence Anniversary, Promasidor Nigeria has reiterated its commitment to the country’s economic development through investments in local production, job creation, community development and access to affordable nutrition.
The company said its activities across the food and dairy value chain align with the national drive to strengthen domestic production and create sustainable economic opportunities.
A major part of Promasidor’s investment is its Ikun Dairy Farm in Ekiti State, which has become an important component of the company’s strategy to increase local milk production and strengthen Nigeria’s dairy value chain.
Established in 2019 in partnership with the Ekiti State Government, the farm began with an initial investment of $5 million and has received additional investments to expand its operations. The facility currently houses more than 750 high-yielding cattle and provides direct employment for more than 200 people, while supporting over 1,000 indirect jobs in surrounding communities.
The farm also employs modern dairy management practices, including artificial insemination, while a feed security programme covering more than 500 hectares of maize and soya beans supports the nutritional needs of the herd.
Speaking on Nigeria’s Independence Anniversary, Chief Executive Officer of Promasidor Nigeria, François Gillet, congratulated Nigerians and said the company would continue to invest in initiatives that support local value chains and improve access to quality nutrition.
He said nation-building requires contributions from different sectors, adding that Promasidor’s investments are aimed at creating opportunities, strengthening local production and delivering affordable nutritional products to consumers.
Promasidor’s involvement in Nigeria’s nutrition sector dates back to March 1993, when it introduced Cowbell Milk in sachet form, helping to expand access to milk among consumers.
Over the years, the company has expanded its portfolio to include brands such as Cowbell, Loya, Miksi, Toptea, Onga, Twisco and Kremela.
Gillet said the company’s strategy goes beyond manufacturing, noting that its investments are intended to generate value across the entire chain, from local production and employment to the final consumer.
“Our investments are designed to create value across the entire chain – from local production and employment to the consumer. By strengthening the dairy value chain, creating jobs and providing affordable nutritional products, we are contributing to a stronger and more resilient Nigerian economy,” he said.
The company’s dairy investment has also supported community-focused initiatives. Through the Ikun Milk Day programme, fresh milk from the farm is distributed to primary school pupils in the Ikun community, linking its dairy operations with nutrition and community development.
Promasidor has continued to receive recognition for its activities, including awards for its dairy business, Cowbell brand and corporate social responsibility initiatives.
As Nigeria marks another year of independence, the company said it remains focused on supporting local production, creating employment, strengthening communities and contributing to improved nutrition.
Through sustained investment in the dairy and food sectors, Promasidor said it intends to remain part of Nigeria’s economic development journey while creating value for consumers and communities.
