Abayomi Susan
Africa’s biggest reality television franchise, Big Brother Naija (BBNaija), is set to return for its highly anticipated Season 11 on Sunday, July 26, 2026 on DStv and GOtv, promising viewers another thrilling season of entertainment, drama, strategy, and unforgettable moments.
The season premiere will air from 7pm on Africa Magic Showcase and Africa Magic Family channels, while the 24-hour broadcast will be available on DStv Channel 198 and GOtv Channel 49. Fans can also stream the show live via DStv Stream and GOtv Stream.
This season’s winner will receive a record-breaking ₦160 million grand prize, the biggest in the history of the reality show. The package includes a ₦100 million cash prize and a brand-new SUV, setting the stage for one of the most competitive editions of the franchise.
Speaking on the new season, Atinuke Babatunde, Executive Head, Content and Channels, West Africa, MultiChoice, said BBNaija continues to redefine entertainment across Africa through compelling storytelling, diverse personalities, and memorable experiences.
“Big Brother Naija has consistently redefined entertainment in Africa by bringing together authentic storytelling, compelling personalities, and moments that resonate with millions of viewers. Season 11 builds on that legacy with bigger stakes, fresh twists, and an exciting mix of housemates that will keep audiences engaged from premiere night through to the finale,” she said.
The new season will also feature an impressive lineup of brand partners, with betPawa joining the BBNaija family as the Headline Sponsor for Season 11.
Commenting on the partnership, Borah Omary Ndanyungu, Head of Local Marketing & CSR, betPawa, said the collaboration reflects the company’s commitment to creating exciting experiences that connect with audiences.
According to him, BBNaija remains one of Africa’s most celebrated entertainment platforms, adding that betPawa looks forward to rewarding fans and delivering memorable experiences throughout the season.
Guinness returns as the Gold Sponsor, while Minimie joins the show as an Associate Sponsor, highlighting continued confidence from leading brands in the influence and reach of the Big Brother Naija platform.
Speaking on the partnerships, Babatunde said MultiChoice is delighted to welcome the brands onboard, noting that their involvement reflects the enduring impact and commercial value of the BBNaija franchise.
Since its return in 2017, Big Brother Naija has grown beyond a reality television programme into a major cultural phenomenon, producing entertainment icons, creating opportunities within the creative industry, and influencing popular culture across Africa.
With Ebuka Obi-Uchendu returning as the host, viewers can expect a season packed with unexpected twists, strategic gameplay, challenging tasks, lively conversations, and the authentic human interactions that have made the show one of Africa’s most-watched reality TV franchises.
Big Brother Naija Season 11 premieres on Sunday, July 26, 2026, with viewers able to follow all the action on DStv, GOtv, DStv Stream, and GOtv Stream. Eligible subscribers can participate in voting through the MyDStv and MyGOtv self-service apps, upgrade their packages for additional voting benefits, and enjoy uninterrupted access throughout the season.
