L-R: Lateef Adedimeji, Actor; and Dr. Cherry Eromosele, Executive Vice President, Group Marketing and Communications, Interswitch, presenting the Best Writing (Movie and Series) award, sponsored by Verve, at the 12th AMVCAs which held recently in Lagos
Abayomi Susan
Leading African integrated payments and digital commerce company, Interswitch has reaffirmed its commitment to the growth of Africa’s creative industry through the support of its flagship consumer brands, Verve and Quickteller, at the 12th edition of the Africa Magic Viewers’ Choice Awards (AMVCAs).
Held in Lagos, the prestigious event brought together some of Africa’s biggest stars in film, television, fashion, and entertainment, celebrating outstanding achievements and the growing influence of African storytelling on the global stage.
As major supporters of the entertainment and creative ecosystem, Verve and Quickteller played prominent roles throughout the awards ceremony, showcasing their dedication to empowering creatives, promoting innovation, and deepening engagement with Africa’s vibrant youth and entertainment audience.
Speaking on the partnership, representatives of Interswitch noted that the company remains passionate about enabling platforms that inspire creativity, reward excellence, and create opportunities for emerging talents across the continent.
According to the company, the AMVCAs continue to serve as a powerful platform for recognising the resilience, ingenuity, and cultural impact of African filmmakers, actors, producers, and content creators whose works resonate far beyond the continent.
Throughout the event, Verve and Quickteller engaged guests and viewers with exciting brand experiences designed to celebrate creativity and reward loyal customers, further strengthening their connection with Africa’s entertainment community.
The 12th AMVCAs featured glamorous red-carpet moments, electrifying performances, and the recognition of exceptional talents across multiple award categories, reinforcing the event’s status as one of Africa’s most influential entertainment platforms.
Industry stakeholders commended the sustained support of corporate organisations like Interswitch in driving investment into the creative sector, noting that strategic partnerships remain essential to unlocking the immense economic and cultural potential of Africa’s entertainment industry.
With its continued backing of initiatives that celebrate African talent and innovation, Interswitch said it remains committed to supporting platforms that amplify African voices, inspire the next generation of creatives, and contribute to the continent’s digital and creative economy growth.
